A-SIDE (BELOVED) - ANISA
I grew up during the peak BET music video era.
Something about this song brought me back to the times when visuals for an artist were especially soulful, sexy, and classy - ie Aaliyah, Mariah Carey, TLC, etc...
Our concept was simple but I still wanted it to have a sense of timelessness. After the final edit, I decided to run our digital Arri Alexa footage through an analog process to create this lo-fi look reminiscent of the late 90s/2000s music videos I’d seen on pre-HD tv sets. There are multiple versions floating around but I felt compelled to share what we did with this one in particular.
Many videos today feel very polished but lately, as an artist, I’ve found the most beauty and uniqueness on the other side of the
“imperfections” in life.
Directed by Jared Malik Royal
DP Alexander Fischetti
Edit Cameron DeMars
Post Alan Rickman, Sean Sellers